Sound: 3, 2, 1! Discover New Music On Instagram and TikTok

Has this ever happened to you? One minute you’re laying in bed, scrolling through Instagram and liking everyone’s posts and then the next minute, you got a song stuck in your head for the rest of the day? 

Or maybe you were at the den or at a Wolfpack game, you were focusing on the music because it sounded so familiar but you couldn’t remember where you heard it from? If that sounds like you, you’re not alone. 

Many users (for example: musicians, artists, and influencers) who are active on social media platforms have started using Tik Tok and Instagram Reels to create and promote their content by using music that is very popular on social media. 

A SPECT-acu-LORE Podcast

In Today’s podcast, we interviewed two people from Thompson Rivers University and we discovered their current favourite music, where they heard the song from and their opinions on how social media platforms such as Instagram and Tik Tok impacts a person’s music discovery. 

Resource:

Borg, J. (July 11, 2022). Why Every Musician Should POst on Instagram Reels. HyperBot. https://theswaddle.com/are-ig-reels-and-tiktok-ruining-music/

Gondola, K. (July 12, 2022). The Music Industry Is About To Be Revolutionized by TikTok. Net Influencer. https://theswaddle.com/are-ig-reels-and-tiktok-ruining-music/

Murphy, C.J. (October 28, 2022). How (and Why) To Post on Instagram Reels as a Musician. Digital Music News. https://theswaddle.com/are-ig-reels-and-tiktok-ruining-music/

Naraharisetty, R. (June 11, 2022). Are IG Reels and TikTok Ruining. Music? The Swaddle. https://theswaddle.com/are-ig-reels-and-tiktok-ruining-music/

Header Photo: Screenshot by Meghan Ngai